AppLixirCookies, Consent & ChromeYes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new “Tracking…4 min read·Apr 8, 2024----
AppLixirThe Yings and Yangs of Ad MonetizationThe effectiveness of ad monetization hinges on several factors, including the quality and relevance of the ads, the engagement level of the…4 min read·Mar 14, 2024----
AppLixirSuper Bowl Ads vs. Online AdvertisingThe Super Bowl has evolved into one of the most significant and widely viewed sporting events in the United States. Besides the love for…3 min read·Feb 12, 2024----
AppLixirHow Much Can You Really Make with Rewarded Video Ads? 2024 EditionA very logical question for any Website owner after launching a site, game or webapp is how to acquire users and, most importantly how to…6 min read·Feb 10, 2024----